INVESTOR AWARENESS AND BEHAVIOR TOWARDS FINANCIAL ASSETS: A STUDY IN DHARASHIV DISTRICT (M.H)

Abstract

This research paper investigates the level of investor awareness and behavior towards financial assets in Dharashiv District, Maharashtra (M.H). Using a mixed-methods approach, data was collected through surveys administered to a sample of residents in the district. The study assesses various demographic factors influencing investor behavior, such as gender, age, education, occupation, and income level. Additionally, it examines participants' awareness of different financial assets, sources of information for investment decisions, and perception of risk and return. The findings provide valuable insights into the investment preferences and decision-making processes of individuals in Dharashiv District, offering implications for financial education initiatives and policy development.