Indigenous Tourism in India: Evaluating the Strengths of Mithila Painting Art and Heritage and Suggesting Integrated Marketing Development Approach for Sustainable Promotion

Abinash Jha "Indigenous Tourism in India: Evaluating the Strengths of Mithila Painting Art and Heritage and Suggesting Integrated Marketing Development Approach for Sustainable Promotion". Atna - Journal of Tourism Studies, vol: 12, No. 2 Apr. 2026, pp: 1 -34, https://scholar9.com/publication-detail/indigenous-tourism-in-india-evaluating-the-streng-15089