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Research Article
March, 2026
New Media and Mass Communication
Importance of Brand Personality to Customer Loyalty: A Conceptual Study
RESHMA FARHAT
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https://scholar9.com/publication-detail/importance-of-brand-personality-to-customer-loyalt-21623
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1
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RESHMA FARHAT "Importance of Brand Personality to Customer Loyalty: A Conceptual Study". New Media and Mass Communication, vol: 1, Mar. 2026, https://scholar9.com/publication-detail/importance-of-brand-personality-to-customer-loyalt-21623
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