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Paper Title

Harnessing the power of real-time analytics and reverse ETL: Strategies for unlocking data-driven insights and enhancing decision-making

Authors

Jobin George
Jobin George

Article Type

Research Article

Issue

Volume : 10 | Issue : 1 | Page No : 190–201

Published On

October, 2023

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Abstract

Information integration and real-time analysis, as a system of managing big data, have become a critical capability for organizations to extract relevant information to make appropriate decisions. The Nature of Real-Time Data Integration: This article focuses on the issues of real-time data integration; such aspects as issues, methods, Reverse ETL and application of real-time data integration are explained extensively in this article. Thus, by completing these aspects, organizations may find ways to optimize operations, grow customer satisfaction, and achieve competitive advantages in the context of the modern data-driven economy. In the fast, dynamic business world, digital transformation has become increasingly the key to survival and success. This article focuses on how data analysis can be instrumental in effective digital transformation, provides how this can be approached, and discusses the key factors that may be encountered and worthy practices. It also revisits empirical research findings and new-wave trends using data for change agendas. Further, it points out predictive analytics as an innovative solution needed to enhance strategic management decision-making plans and business performance. It encompasses prominent data elements such as data mining, machine learning, AI, and developments in big data, cloud computing, and real-time analysis. Last, it covers such risks as data privacy and ethical issues and states that conventional business can only succeed if it embraces predictive analytics in addressing its current challenges and meeting the competition of the modern world.

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