GOVERNMENT INITIATIVES ON FINANCIAL INCLUSION AND THEIR IMPACT ON RURAL FARMERS’ LIFESTYLE - A STUDY IN YSR KADAPA DISTRICT, ANDHRA PRADESH

Abstract

This study examines the impact of government-led financial inclusion initiatives on the lifestyle of rural farmers in YSR Kadapa district, Andhra Pradesh. With a sample size of 144 respondents, data was collected through structured questionnaires and analyzed using descriptive and inferential statistics. The focus was on major schemes such as Pradhan Mantri Jan Dhan Yojana (PMJDY), Kisan Credit Card (KCC), PM-KISAN, and Direct Benefit Transfer (DBT). The findings reveal that financial inclusion has significantly improved access to banking services, formal credit, and government subsidies. Farmers reported better financial security, timely investment in agriculture, and increased awareness of savings and insurance products. Lifestyle improvements were observed in areas like housing, education, and healthcare. Despite progress, challenges remain in digital literacy, infrastructure, and outreach. The study concludes that while financial inclusion policies are impactful, there is a pressing need for enhanced awareness and service delivery mechanisms. Policy recommendations are made to strengthen inclusive rural growth.