Abstract
The prominent nature of consumer durables market imposes analysts to use fundamental analysis on those companies whose performance become superior. The performance of the market that represent the company can be said to depend on the performance of the company itself. However, companies are operating in business and industrial sector, which are a part of India economy. The selection of a company and an investment will start with fundamental analysis. Fundamental analysis evaluates the macroeconomic factor, industry performance and company performance. Fundamental analysis guide investors which company is suitable for long term investment and which company is suitable for short term investment. Fundamental research also focuses on identifying and analyzing the factors that influence company stock price. It helps the investors to identify which company is performing better in consumer durables sector and which company give higher return on investment. This paper would analyze the fundamental position of Dixon Technologies with respect to Amber Technologies and Industry.