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Abstract
The aim of this paper is to explore the elements of fashion identity for improving the space design and related elements for improving customer experiences in the post COVID-19 period. A qualitative research was conducted with four articles published from 2004-2020 referenced. Based on the study, various factors were examined and the key elements identified are: Color Reflection, Design Intervention. Attention Guidance, Feel from Visual Communication for fashion identity. Through this paper, service organizations and business leaders may re-think the use of color analysis, space design and use of AI to improve business performance and customer engagement for business transformations. This serves to enhance the implementation of design and identity related elements in space design for improving customer experiences and building happiness via the use of colors and technology for developing loyal customers attached to spaces of business.
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