EVALUATING CSR PRACTICES IN INDIA’S BANKING SECTOR: EMPLOYEES’ CONCERNS AND INSIGHTS FROM FACTOR ANALYSIS

Abstract

This study evaluates Corporate Social Responsibility (CSR) practices in India’s banking sector with a focus on employees’ concerns and perceptions. Data were collected from employees of select public and private sector banks through a structured questionnaire, and factor analysis was applied to identify the underlying dimensions of CSR. The results highlighted five key factors shaping CSR practices: community welfare, environmental sustainability, ethical governance, employee welfare, and customer-oriented responsibility. Employees expressed moderate to high concern about CSR, particularly towards initiatives linked to social development and environmental protection. The findings suggest that banks should move beyond compliance-driven CSR and adopt a strategic approach by aligning CSR practices with employee expectations, thereby enhancing organizational trust, corporate image, and sustainable growth.