Entrepreneurship & Covid–19 Impact

Abstract

Abstract-The main assumption of Covid-19 and the importance of human adaptability to changes caused by the pandemic, brought about social system changes, environmental changes, mental changes and etc. These changes necessitated reorientational values of humanity and it effectively lead to new ideas and innovation by entrepreneurs. The objective of the study is to critically analyze entrepreneurship and the Covid-19 impact. The data were collected from a professional platform of public relations experts, consultants, professionals and CEOs in Nigeria, spread across its thirty-six (36) States and the Federal Capital Territory (FCT). The two theories used for the purpose of this study were the diffusion of innovations and innovation-decision process theories. The population of the survey was put at 4,610 with a sample size of three hundred (300). Data for the study were collected using both quantitative and qualitative techniques – group discussion and questionnaire. Findings from the study suggest that Covid-19 played the entrepreneurship role by pushing innovations to the extreme, therefore, the researcher recommends that, entrepreneurship should be encouraged since it is the beckon of global economy, international financial organizations (IMF) and health organization (WHO) should make more financial investment and other resources in the economy of developing nations of the world, as well as create measures to checkmate future outbreak of other and newer deadly viruses, or a repeat outbreak of the Covid- 19 pandemic.