Abstract
Employee retention has emerged as a critical concern in the Business Process Outsourcing (BPO) industry due to its direct impact on organizational stability, productivity, and profitability. This paper provides a comprehensive review of employee retention strategies within the BPO sector, aiming to identify key factors influencing retention and effective strategies for mitigating turnover. The study also focuses on employees' preferences about different variables of the work environment. The study was conducted through descriptive analysis at PharmDart Consulting (OPC) Pvt. Ltd. in Raipur with a sample size of 30 employees which includes administered to managers, executives, and various other employees belonging to various departments. The review highlights several factors contributing to high turnover rates in the BPO industry, including work stress, job satisfaction, organizational culture, career development opportunities, and compensation packages. Furthermore, it examines the unique challenges faced by BPO firms, such as intense competition, demanding client expectations, and the nature of repetitive tasks. Moreover, this paper identifies and evaluates various retention strategies BPO companies adopt to address these challenges. These strategies encompass a range of approaches, including the enhancement of workplace culture, implementation of flexible work arrangements, provision of skill development programs, improvement of compensation and benefits packages, and fostering a supportive work environment.