ELECTRIC VEHICLE OWNERSHIP IN KERALA: INSIGHTS ON BRAND CHOICE, COSTS, USAGE, AND USER CHALLENGES

Abstract

Despite the rising adoption of electric vehicles (EVs) as an environmentally sustainable alternative, customer satisfaction remains a critical concern. This study explores the ownership patterns, brand preferences, cost considerations, and usage behaviour of electric vehicle (EV) users in Kerala, along with the key challenges they face. Despite increasing adoption, users report significant issues viz; a lack of charging stations, face long waiting times, and experience battery-related maintenance concerns. Additionally, the customers struggle with a lack of skilled technicians and face extended repair times. These challenges highlight gaps in infrastructure and after-sales support. The study underscores the importance of improving charging accessibility, maintenance services, and technical expertise. The insights gained aim to assist policymakers, manufacturers, and service providers in enhancing the EV ownership experience and accelerating the shift toward sustainable mobility in Kerala.