Effectiveness Of Social Media In Job Search: An Employee Perspective

Abstract

Purpose – The purpose of this study is to examine how employees see the use of social media in the job hunt and to determine how these opinions vary depending on demographic and social media usage-related factors. Methodology– A sample of 514 workers from South Region IT companies was gathered for this study in order to learn more about their perspectives on the use of social media in the job search process. A self administered questionnaire including Five-point Likert type numerical scale ranging from Strongly Disagree to Strongly Agree was used. In order to know the differences in employees’ perceptions, independent samples t- test and One Way ANOVA was applied. Findings – According to the study's findings, most employees thought social networking was a useful tool for job searching. Therefore, the current study's findings confirm that, from the standpoint of the employees, social media is a useful instrument for job searching. However, employees' opinions regarding the usefulness of social media varied significantly depending on their age, job level, years of experience, and amount of time spent on it; gender had no effect on these opinions.