Digital Revolution and its Impact and Transformation on Retail Business

Abstract

The Retail business is experiencing a global revolution science the beginning of the 21st century. Credit goes to digital technology. Businesses are experiencing many changes because of digital platforms. Retail has reached a tipping point where the digital channels can no more considered a distinct or separate business. Digital is now an essential part of the whole shopping experience and the entire business of retail, inside as well as outside the store. Digital transformation is not simply about technology. Businesses need to change and evolve to meet customer expectations and market demand to be successful. With customers glued to internetenabled devices, digital marketing becomes more important than ever for retailers connecting with shoppers. Inventory tracking, stock availability, shipping details, and orders are all moving to the cloud. With cloud computing, retailers can cut the cost of software development and process data at a much faster rate. Digital Marketing tricks for the retail business. Embracing Omni channel retail marketing. Artificial intelligence technology has gradually been established and embraced by retailer. Retailer recognize using data to enhance customer experience. Investing in digital skills across the business. Today‟s retail business has been completely revolutionized by digital technology. Ten Technologies leading digital transformation in retail business.