International Journal of Business Management and Leadership
Customer Relationship Management: A Framework, Research Directions and the Future
Abstract
https://scholar9.com/publication-detail/customer-relationship-management-a-framework-res-13448
Details
Volume
1
Issue
1
Pages
101-106
B. Neeraja
"Customer Relationship Management: A Framework, Research Directions and the Future".
International Journal of Business Management and Leadership,
vol: 1,
No. 1
Jan. 2010, pp: 101-106,
https://scholar9.com/publication-detail/customer-relationship-management-a-framework-res-13448