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Research Article
March, 2026
Research of Humanities and Social Science
Celebrity Endorsement: A Congruity Measure of Personalities
RESHMA FARHAT
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https://scholar9.com/publication-detail/celebrity-endorsement-a-congruity-measure-of-pers-21622
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Volume
1
Issue
1
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RESHMA FARHAT "Celebrity Endorsement: A Congruity Measure of Personalities". Research of Humanities and Social Science, vol: 1, No. 1 Mar. 2026, https://scholar9.com/publication-detail/celebrity-endorsement-a-congruity-measure-of-pers-21622
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