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Research Article
March, 2011
INNOVATIVE MANAGEMENT PRACTICES
Brand performance Differentials between Firms via innovation and marketing
P. Arul Prasad
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https://scholar9.com/publication-detail/brand-performance-differentials-between-firms-via-15386
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Pages
76-81
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P. Arul Prasad "Brand performance Differentials between Firms via innovation and marketing". INNOVATIVE MANAGEMENT PRACTICES, Mar. 2011, pp: 76-81, https://scholar9.com/publication-detail/brand-performance-differentials-between-firms-via-15386
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