BEHAVIORAL INSIGHTS INTO CONSUMER DECISION-MAKING AND RISK PERCEPTION IN COMPLEX FINANCIAL MARKETS
Abstract
This paper explores behavioral insights into consumer decision-making and risk perception in complex financial markets. It highlights how cognitive biases, emotions, and heuristics impact consumer behavior, shaping financial decisions and perceptions of market risks. Drawing on past research, the study emphasizes the importance of integrating behavioral economics principles into financial policy and education to enhance decision-making efficiency and stability in financial markets.
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