FULL PDF
Abstract
Tourism is a thriving sector in Kerala’s economy, as it generates income, creates employment, supports infrastructure development, and promotes balanced and sustainable regional growth. Kerala with its enchanting natural beauty, cultural diversity, and Ayurvedic tradition attracts tourists from all over the world. An analysis of secondary data on foreign tourist arrival in Kerala for the period of 2005 to 2015 reveals that there is a continuous increase in foreign exchange earnings in the state during the period under study. However, the seasonality of tourism, destination preference, and source market for tourism show more or less uniform pattern throughout the period. To attract more and more foreign tourists to the state and to reap the diverse economic and social benefits of tourism, in the highly global competitiveness, the tourism sector should adopt more innovative and unique tourism strategies by synchronising the potential with the active involvement of all stalk holders in the tourism industry.
View more >>