ANALYZING THE INTERRELATIONSHIP BETWEEN CORPORATE COMMUNICATION PRACTICES AND PUBLIC AFFAIRS STRATEGIES IN CONTEMPORARY ORGANIZATIONS

Abstract

Corporate communication practices and public affairs strategies are integral to achieving organizational objectives in an increasingly interconnected world. This research explores the interrelationship between these two domains by analyzing how communication strategies foster corporate credibility while shaping public policy outcomes. By examining existing literature and analyzing contemporary data, this paper highlights the synergies and tensions between corporate communication and public affairs strategies. Key findings reveal that integrated strategies improve organizational reputation, stakeholder engagement, and influence on public policy. This paper contributes to the evolving discourse by suggesting how organizations can leverage communication frameworks to enhance public affairs performance.