Prithwiraj Das
"An Empirical study on market segmentation of Puma with special emphasis on Propah Lady campaign".
International Journal of Advances in Engineering and Management,
vol: 3,
No. 1
Jan. 2021, pp: 465- 467,
https://scholar9.com/publication-detail/an-empirical-study-on-market-segmentation-of-puma-26800
