A STUDY ON THE INVESTORS PERCEPTION TOWARDS DIFFERENT INVESTMENT AVENUES

Abstract

The economic liberalization, globalization have bought a fervent environment for the common and small investors who are willing to participate in the various investment avenues available in India. As money plays a very important role in the today’s life, people want to invest their hard money in the financial asset where he gets safety of principal amount and high liquidity. Every individual or institution would try to save the money for the future and as idle cash earns nothing, they would try to commit their funds in an activity which gives them a return. This commitment of funds for a future return is investment. In the traditional time people only save or deposit their money in banks, PPF, gold etc. but in these recent times many investment alternatives are available for the investors in India where people can invest. To get higher return now investors invest in like mutual funds, funds, shares, debentures, and many other stocks market products. The investment process starts with an understanding of the investment objectives and them sorting out the investment policies. This will depend upon the investor’s perception. The perception of investors differs around based on different factors like age, gender, occupation, qualification, income levels and knowledge about investment alternatives. The main objective of the study is to know the customer perception towards various investment avenues and to know about the investor’s knowledge and preference of investing in investment.