Abstract
In the era of digital transformation and the explosive growth of data, organizations are increasingly relying on cloud-based big data environments to store, process, and analyze vast datasets. While these environments offer unparalleled scalability and performance, they also raise significant concerns regarding data protection and privacy. This study presents a comprehensive examination of the challenges and solutions related to safeguarding data in cloud-based big data environments, with a specific focus on privacy preservation. The research begins by analyzing the unique characteristics of cloud-based big data environments, highlighting their inherent vulnerabilities and potential threats to data privacy. We explore the risks associated with data leakage, unauthorized access, and the potential for breaches in the cloud. Additionally, we discuss the regulatory landscape surrounding data protection and privacy, including GDPR, CCPA, and other global data protection laws, and their implications for organizations operating in cloud-based big data ecosystems.
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