A STUDY ON CUSTOMER SATISFACTION TOWARDS PRIVATE BANKS IN MADURAI CITY

Abstract

Being the first highest populated country and one of the largest economies in the world, there is an incredible economic variance among the people in India. For us, as many as 12 Public Sector and 21 Private Sector Banks are efficiently serving the heterogeneous population of the nation. Not just Indian, but we also have some reputed foreign banks in India. Private Sector Banks are financial institutions that are owned and operated by private individuals or corporations, rather than the government. These research paper banks operate with the objective of socio-economic Conditions and problems making for their banking customers. Private Sector Banks play a significant role in the banking sector by offering a wide range of banking and financial services Private sector banks are at the forefront of technological advancements and digital banking services. They have invested heavily in digital platforms, mobile banking apps, and online services, offering customers convenient and user-friendly banking experiences.