Paper Title
A Study of Promoting Customers Relationship Management in Small, Medium and Large Types of Business Organization
Keywords
- crm
- customer lifestyle
- customer relationship
- social networks
Journal
Publication Info
Volume: 13 | Issue: 1 | Pages: 1-4
Published On
January, 2022
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Abstract
Customer Relationship Management (CRM) is an established concept which is used to manage customer lifecycle management through various technologies and process oriented tools. This study identifies how social media can be utilized in the CRM context for improved customer relationship management and to understand the potential of social CRM in the business environment. Recent changes in customer relationship theme and putting new media and network -based paradigm into practice makes it imperative to find how social networks affect CRM. The industry is witnessing a communication revolution that is traversing from social media to social CRM. This is new process of Social CRM that recognizes the managing customers, the role of the business is to facilitate collaborative social experiences and dialogue that customer‟s value. The strategic relevance of CRM for organizations nowadays, the main objective of this study is to explain the role of social networks in customer relationship management by using its analysis, tools and aspects based on CRM models.
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