Ponduri Suresh Babu
"A comparative study on Customer Relationship Management in Banking Sector in India (ICICI and SBI Banks)".
International Journal of Research in Commerce & Management,
vol: 03,
No. 1
Dec. 2025,
pp: ,
https://scholar9.com/publication-detail/a-comparative-study-on-customer-relationship-manag-9586
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