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Abstract
Abstract: In the ever-evolving realm of e-commerce, the issue of cart abandonment has become a pivotal challenge, exerting a notable impact on the conversion rates and financial outcomes of digital retailers. This research paper thoroughly examines the complex intricacies of cart abandonment, offering insights into the various factors that contribute to this phenomenon. Furthermore, the paper investigates current trends shaping the e-commerce landscape and affecting user behaviors, consequently influencing rates of cart abandonment. Additionally, the study furnishes practical strategies that businesses can implement to address cart abandonment and enhance the efficiency of their conversion funnel. Keywords: Cart Abandonment, Digital Transportation, E-Commerce, Online Shopping
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