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Zelalem Sibhat

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S9-042025-2811706

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📚 Publications (1)

Exploring the Integration of Artificial Intelligence and Augmented Reality Technologies in Enhancing Personalized Consumer Experiences in Omnichannel Retail Environments
Journal: ISCSITR- INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE • June 2025
The integration of Artificial Intelligence (AI) and Augmented Reality (AR) has significantly influenced the evolution of consumer experiences within omnichannel retail environments by 2022. This paper...
Artificial intelligence Augmented reality Omnichannel retail Personalization Customer experience Retail innovation Digital transformation Smart commerce Immersive shopping Technological convergence
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