SB
Sudip Basu
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About
Prof. Sudip Basu is pursuing his PhD in Management from Vidyasagar University, NAAC A accredited, West Midnapur, West Bengal registered in 2015, MBA in Marketing & F inance (Both Major) specialization from the T. John Institute of Management & Science, Bangalore AICTE approved, NAAC A accredited under Bangalore University in 2012, BBA in Sales & Marketing specialization from Banwarilal Bhalotia College, Asansol NAAC A accredited under The University of Burdwan in 2010. Currently he is Assistant Professor in NSHM School of Business & Management Durgapur (NAAC accredited), West Bengal, India with 7 years of academic experience. His research areas include Stress Management, Credit Risk Management and Advertising and Sales. He has 4 International Journal publications to his credit including UGC approved listed Refereed Journals as w ell as Peer Reviewed and Author of a Book Corporate Strategy published by Thakur Publication Pvt. Ltd., Lucknow for MBA along with 7 National and International Conference participation as well as presented research papers including conferences in UGC approved Universities and Colleges . He teaches Specialized Courses in Financial & Mana gement Accounting, Financial Management, Corporate Finance, Advertising & Sales Promotion, Consumer Behaviour and other Marketing and Finance core courses. He is the Member of various Professional Bodies like Calcutta Management Association (CMA) Kolkata , Eurasia Research etc. as well as associated with Sikkim Manipal University, DDE, Gangtok, Sikkim as Approved Faculty .
Skills & Expertise
Financial Accounting System (DFAS)
Research Interests
Stress Management
Credit Risk Management
Advertising
Sales
Financial Management
Corporate Finance
Consumer Behaviour
Marketing
Teaching
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Experience
Assistant Professor
- Delivered Specialized Core Courses in Operations Management, Strategic Management, Financial Manag ement & Corporate Finance, at PG level. Taught Courses in Financial Management & Production Management at UG level. Batch Coordinator of BBA students. Coordination of Final Placement activities as well as Internship activities of MBA & BBA that includes liaison with corporate , placement team of the campus & students. Coordination of Summer & Winter Placement as well as Internship activities of MBA & BBA. As a member of organizing committee, organized multiple seminars and workshops.
Assistant Professor (Management Department)
- Delivered Specialized Core Courses in Financial Management -I, Financial Management II, Management Accounting and Production Management at PG level. Taught Core Courses in Financial Management -I, Financial Management II, Management Accounting, Marketing Management at UG level. Coordination of Internship activities of UG & PG Students.
Guest Faculty (MBA)
- Delivered Lectures for Specialized Courses in Financial Management, Taxation Management, Consumer Behaviour and International Marketing at MBA Students of Annamalai University, DDE.
Management Faculty (BBA and MBA)
- Delivered Specialized Courses in Financial & Management Accounting, Financial Management, Consumer Behaviour, International Marketing and International Business Management at PG level. Taught Courses in Financial Accounting, Marketing Management & Economics at UG level. As member of Examination Cell, conducted Internal and coordinate University Examinations (online). Preparation of Time Table for PG & UG courses for every semester. All academ ic activities as Academic Head from 2013 -2015.
Approved Faculty
- Conduct webinars Conduct face to face counseling Serve as evaluator of internal assignment Serve as trainer /evaluator for practicals Evaluate Term end theory papers Evaluate Project synopsis Evaluate Project report and conduct viva Run Discussion Boards
Education
Vidyasagar University
T. John Institute Of Management & Science
Banwarilal Bhalotia College
Asansol Chelidanga High School
Asansol Ramakrishna Mission High School
Projects
An Organisation Study at United Spirit Limited, Asansol
Analysis of Institutional Buyers Behaviour for the I -ball products Conducted at Asansol and Durgapur Region
Conferences & Seminars (5)
Two Days National Conference on Application of Optimizing Techniques to Engineering and Management Sciences
One Day National Conference on Emerging Issues in Accounting, Finance and Management
3rd International Conference Proceeding on Management & Business practices (ICMBP)
One Day International Conference on Transformation Opportunities and Sustainability Challenges in Management, Technology, Healthcare and Tourism
Two Days International Conference on Management Education: The Road Ahead
Certificates & Licenses (2)
Certification Programme on Modern International and Digital Marketing
One Day Faculty Development Programme
NPTEL Online Certification Course
Funded by the M inistry of HRD, Govt. of India
Thesis Guided (1)
Institution:
Professional Memberships (4)
The Asia Society of Researcher (ASR)
theIRED - UAAMP (Institute of Research Engineers and Doctors)
Eurasia Research (Social Science and Humanities Research Association (SSHRA))
Calcutta Management Association (CMA)
Country: India
Publications (3)
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