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Sudip Basu

Sudip Basu

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Assistant Professor at NSHM School of Business & Management, Durgapur Campus

  • Stress Management
  • Credit Risk Management
  • Advertising
  • Sales
  • Financial Management
  • Corporate Finance
  • Consumer Behaviour
  • Marketing
  • Teaching

Scholar9 Profile ID

S9-082024-0904170

about
Publication

3

about
Citations

-

about
Editorial Contribution

-

about
Network

1

about
Conferences/Seminar

5

about

About

Prof. Sudip Basu is pursuing his PhD in Management from Vidyasagar University, NAAC A accredited, West Midnapur, West Bengal registered in 2015, MBA in Marketing & F inance (Both Major) specialization from the T. John Institute of Management & Science, Bangalore AICTE approved, NAAC A accredited under Bangalore University in 2012, BBA in Sales & Marketing specialization from Banwarilal Bhalotia College, Asansol NAAC A accredited under The University of Burdwan in 2010. Currently he is Assistant Professor in NSHM School of Business & Management Durgapur (NAAC accredited), West Bengal, India with 7 years of academic experience. His research areas include Stress Management, Credit Risk Management and Advertising and Sales. He has 4 International Journal publications to his credit including UGC approved listed Refereed Journals as w ell as Peer Reviewed and Author of a Book Corporate Strategy published by Thakur Publication Pvt. Ltd., Lucknow for MBA along with 7 National and International Conference participation as well as presented research papers including conferences in UGC approved Universities and Colleges . He teaches Specialized Courses in Financial & Mana gement Accounting, Financial Management, Corporate Finance, Advertising & Sales Promotion, Consumer Behaviour and other Marketing and Finance core courses. He is the Member of various Professional Bodies like Calcutta Management Association (CMA) Kolkata , Eurasia Research etc. as well as associated with Sikkim Manipal University, DDE, Gangtok, Sikkim as Approved Faculty .

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skill

Skills

Experience

Experience

Assistant Professor

NSHM School of Business & Management, Durgapur Campus

Nov-2018 to Present
Delivered Specialized Core Courses in Operations Management, Strategic Management, Financial Manag ement & Corporate Finance, at PG level. Taught Courses in Financial Management & Production Management at UG level. Batch Coordinator of BBA students. Coordination of Final Placement activities as well as Internship activities of MBA & BBA that includes liaison with corporate , placement team of the campus & students. Coordination of Summer & Winter Placement as well as Internship activities of MBA & BBA. As a member of organizing committee, organized multiple seminars and workshops.
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Approved Faculty

Sikkim Manipal University, DDE

Oct-2015 to Jan-1970
Conduct webinars Conduct face to face counseling Serve as evaluator of internal assignment Serve as trainer /evaluator for practicals Evaluate Term end theory papers Evaluate Project synopsis Evaluate Project report and conduct viva Run Discussion Boards
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Guest Faculty (MBA)

Emcons Business Academy

Oct-2013 to Sep-2015
Delivered Lectures for Specialized Courses in Financial Management, Taxation Management, Consumer Behaviour and International Marketing at MBA Students of Annamalai University, DDE.
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Assistant Professor (Management Department)

Institute of Science & Technology for Advanced Studies & Research (ISTAR), Vallabh Vidyanagar

Oct-2015 to Oct-2018
Delivered Specialized Core Courses in Financial Management -I, Financial Management II, Management Accounting and Production Management at PG level. Taught Core Courses in Financial Management -I, Financial Management II, Management Accounting, Marketing Management at UG level. Coordination of Internship activities of UG & PG Students.
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Management Faculty (BBA and MBA)

Sikkim Manipal University Learning Center

Jul-2012 to Jun-2015
Delivered Specialized Courses in Financial & Management Accounting, Financial Management, Consumer Behaviour, International Marketing and International Business Management at PG level. Taught Courses in Financial Accounting, Marketing Management & Economics at UG level. As member of Examination Cell, conducted Internal and coordinate University Examinations (online). Preparation of Time Table for PG & UG courses for every semester. All academ ic activities as Academic Head from 2013 -2015.
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Education

Education

Vidyasagar University

Ph.D in Management

Passout Year: 2015
Research titled Stress and its consequences among Public and Private sector Bank -Employees in West Bengal: A Comparative Study
T. John Institute Of Management & Science

MBA in Marketing & Finance

Passout Year: 2012
Banwarilal Bhalotia College

BBA in Sales & Marketing

Passout Year: 2010
Asansol Chelidanga High School

Higher Secondary in Science

Passout Year: 2007
Asansol Ramakrishna Mission High School

Secondary in

Passout Year: 2005
Publication

Publication

A Study on Credit Risk Management Practices in Indian Banks.

Research Article May, 2019

Journal: IOSR Journal of Business and Management (IOSR -JBM)

Authors:
Sudip Basu
Sudip Basu
VIEW

A Study on Con sumer Behaviour Towards Online Shopping in India - A Review of Literature

Research Article May, 2019

Journal: Research Directions Journal

Authors:
Sudip Basu
Sudip Basu
VIEW

A Study on Effects of TV Advertising on Children

Research Article July, 2018

Journal: International Journal of Research and Scien tific Innovation (IJRSI)

Authors:
Sudip Basu
Sudip Basu
VIEW
Publication

Role in Research Journals

Projects

Projects

Analysis of Institutional Buyers Behaviour for the I -ball products Conducted at Asansol and Durgapu...

Jan-2012 to Mar-2012

An Organisation Study at United Spirit Limited, Asansol

Jul-2011 to Aug-2011
Seminar

Conference/Seminar/STTP/FDP/Symposium/Workshop

Two Days International Conference on Management Education: The Road Ahead

Conference Jun 2019
Hosted By:

Faculty of Management School of Business, Shri Mata Vashino Devi University ,

India

One Day International Conference on Transformation Opportunities and Sustainability Challenges in Management, Technology, Healthcare and Tourism

Conference Mar 2019
Hosted By:

DSMS Group of Institutions ,

Durgapur, West Bengal, India

3rd International Conference Proceeding on Management & Business practices (ICMBP)

Conference Sep 2024
Hosted By:

A Dept. of Management & Business Administration, Aliah University ,

India

One Day National Conference on Emerging Issues in Accounting, Finance and Management

Conference Nov 2018
Hosted By:

The Institute of Cost Accountants of India (ICAI) ,

Asansol, West Bengal, India

Two Days National Conference on Application of Optimizing Techniques to Engineering and Management Sciences

Conference Nov 2018
Hosted By:

Directorate of Forest, Government of West Bengal ,

Durgapur, West Bengal, India
Certificates

Certificates

NPTEL Online Certification Course
Issued on:

Sep 2019

Issued By:

IIT, Kanpur and Swayam

Event:

Marketing Management I

Funded by the M inistry of HRD, Govt. of India
Certification Programme on Modern International and Digital Marketing
Issued on:

Mar 2019

Issued By:

MAK AUT in collaboration with Cambridge Marketing College

One Day Faculty Development Programme
Membership

Membership

Member

Calcutta Management Association (CMA)

From year 2019 to 2020
Member

Eurasia Research (Social Science and Humanities Research Association (SSHRA))

From year to
Associate Member

theIRED - UAAMP (Institute of Research Engineers and Doctors)

From year to
Member

The Asia Society of Researcher (ASR)

From year to
Invited Position

Invited Position

Honours & Awards

Honours & Awards

Doctoral and Master Thesis Guided

Doctoral and Master Thesis Guided

Research Scholar:

Area of research:

Patent

Patent

Academic Identity

Authors

Sudip Basu
Sudip Basu

Following

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Followers

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