Back to Top

About

Prof. Sudip Basu is pursuing his PhD in Management from Vidyasagar University, NAAC A accredited, West Midnapur, West Bengal registered in 2015, MBA in Marketing & F inance (Both Major) specialization from the T. John Institute of Management & Science, Bangalore AICTE approved, NAAC A accredited under Bangalore University in 2012, BBA in Sales & Marketing specialization from Banwarilal Bhalotia College, Asansol NAAC A accredited under The University of Burdwan in 2010. Currently he is Assistant Professor in NSHM School of Business & Management Durgapur (NAAC accredited), West Bengal, India with 7 years of academic experience. His research areas include Stress Management, Credit Risk Management and Advertising and Sales. He has 4 International Journal publications to his credit including UGC approved listed Refereed Journals as w ell as Peer Reviewed and Author of a Book Corporate Strategy published by Thakur Publication Pvt. Ltd., Lucknow for MBA along with 7 National and International Conference participation as well as presented research papers including conferences in UGC approved Universities and Colleges . He teaches Specialized Courses in Financial & Mana gement Accounting, Financial Management, Corporate Finance, Advertising & Sales Promotion, Consumer Behaviour and other Marketing and Finance core courses. He is the Member of various Professional Bodies like Calcutta Management Association (CMA) Kolkata , Eurasia Research etc. as well as associated with Sikkim Manipal University, DDE, Gangtok, Sikkim as Approved Faculty .

View more >>

Skills

Experience

Organization
Assistant Professor

NSHM School of Business & Management, Durgapur Campus

Nov-2018 to Present
Organization
Approved Faculty

Sikkim Manipal University, DDE

Oct-2015 to Jan-1970
Organization
Guest Faculty (MBA)

Emcons Business Academy

Oct-2013 to Sep-2015
Assistant Professor (Management Department)

Institute of Science & Technology for Advanced Studies & Research (IST...

Oct-2015 to Oct-2018
Organization
Management Faculty (BBA and MBA)

Sikkim Manipal University Learning Center

Jul-2012 to Jun-2015

Education

placeholder
Vidyasagar University

Ph.D in Management

Passout Year: 2015
T. John Institute Of Management & Science

MBA in Marketing & Finance

Passout Year: 2012
placeholder
Banwarilal Bhalotia College

BBA in Sales & Marketing

Passout Year: 2010
placeholder
Asansol Chelidanga High School

Higher Secondary in Science

Passout Year: 2007
placeholder
Asansol Ramakrishna Mission High School

Secondary

Passout Year: 2005

Publication

A Study on Credit Risk Management Practices in Indian Banks.

Journal : IOSR Journal of Business and Management (IOSR -JBM)

A Study on Effects of TV Advertising on Children

Journal : International Journal of Research and Scien tific Innovation (IJRSI)

Projects

Jan-2012 to Mar-2012

Analysis of Institutional Buyers Behaviour for the I -ball products Conducted at Asansol and Durgapu...

Jul-2011 to Aug-2011

An Organisation Study at United Spirit Limited, Asansol

Conference/Seminar/STTP/FDP/Symposium/Workshop

Conference
  • dott image Jun 2019

Two Days International Conference on Management Education: The Road Ahead

Hosted By:

Faculty of Management School of Business, Shri Mata Vashino Devi University ,

India
Conference
  • dott image Mar 2019

One Day International Conference on Transformation Opportunities and Sustainability Challenges in Management, Technology, Healthcare and Tourism

Hosted By:

DSMS Group of Institutions ,

Durgapur, West Bengal, India
Conference
  • dott image Dec 2024

3rd International Conference Proceeding on Management & Business practices (ICMBP)

Hosted By:

A Dept. of Management & Business Administration, Aliah University ,

India
Conference
  • dott image Nov 2018

One Day National Conference on Emerging Issues in Accounting, Finance and Management

Hosted By:

The Institute of Cost Accountants of India (ICAI) ,

Asansol, West Bengal, India
Conference
  • dott image Nov 2018

Two Days National Conference on Application of Optimizing Techniques to Engineering and Management Sciences

Hosted By:

Directorate of Forest, Government of West Bengal ,

Durgapur, West Bengal, India

Certificates

Issued : Sep 2019
  • dott image By : IIT, Kanpur and...
  • dott image Event : Marketing Manag...
NPTEL Online Certification Course
Funded by the M inistry of HRD, Govt. of India
Issued : Mar 2019
  • dott image By : MAK AUT in coll...
Certification Programme on Modern International and Digital Marketing
One Day Faculty Development Programme

Membership

dott image
Member

Calcutta Management Association (CMA)

From year 2019 to 2020
dott image
Member

Eurasia Research (Social Science and Humanities Research Association (SSHRA))

From year to
dott image
Associate Member

theIRED - UAAMP (Institute of Research Engineers and Doctors)

From year to
dott image
Member

The Asia Society of Researcher (ASR)

From year to

Doctoral and Master Thesis Guided

Research Scholar:

Area of research:

Scholar9 Profile ID

S9-082024-0904170

Publication
Publication

(3)

Review Request
Article Reviewed

(0)

Citations
Citations

(0)

Network
Network

(1)

Conferences
Conferences/Seminar

(5)