About
Prof. Sudip Basu is pursuing his PhD in Management from Vidyasagar University, NAAC A accredited, West Midnapur, West Bengal registered in 2015, MBA in Marketing & F inance (Both Major) specialization from the T. John Institute of Management & Science, Bangalore AICTE approved, NAAC A accredited under Bangalore University in 2012, BBA in Sales & Marketing specialization from Banwarilal Bhalotia College, Asansol NAAC A accredited under The University of Burdwan in 2010. Currently he is Assistant Professor in NSHM School of Business & Management Durgapur (NAAC accredited), West Bengal, India with 7 years of academic experience. His research areas include Stress Management, Credit Risk Management and Advertising and Sales. He has 4 International Journal publications to his credit including UGC approved listed Refereed Journals as w ell as Peer Reviewed and Author of a Book Corporate Strategy published by Thakur Publication Pvt. Ltd., Lucknow for MBA along with 7 National and International Conference participation as well as presented research papers including conferences in UGC approved Universities and Colleges . He teaches Specialized Courses in Financial & Mana gement Accounting, Financial Management, Corporate Finance, Advertising & Sales Promotion, Consumer Behaviour and other Marketing and Finance core courses. He is the Member of various Professional Bodies like Calcutta Management Association (CMA) Kolkata , Eurasia Research etc. as well as associated with Sikkim Manipal University, DDE, Gangtok, Sikkim as Approved Faculty .
View More >>Skills
Experience
Assistant Professor
NSHM School of Business & Management, Durgapur Campus
Nov-2018 to PresentApproved Faculty
Sikkim Manipal University, DDE
Oct-2015 to Jan-1970Guest Faculty (MBA)
Emcons Business Academy
Oct-2013 to Sep-2015Assistant Professor (Management Department)
Institute of Science & Technology for Advanced Studies & Research (IST...
Management Faculty (BBA and MBA)
Sikkim Manipal University Learning Center
Jul-2012 to Jun-2015Education
Vidyasagar University
Ph.D in Management
Passout Year: 2015Banwarilal Bhalotia College
BBA in Sales & Marketing
Passout Year: 2010Asansol Chelidanga High School
Higher Secondary in Science
Passout Year: 2007Asansol Ramakrishna Mission High School
Secondary
Passout Year: 2005Publication
A Study on Credit Risk Management Practices in Indian Banks.
Journal : IOSR Journal of Business and Management (IOSR -JBM)
A Study on Con sumer Behaviour Towards Online Shopping in India - A Review of Literature
Journal : Research Directions Journal
A Study on Effects of TV Advertising on Children
Journal : International Journal of Research and Scien tific Innovation (IJRSI)
Projects
Analysis of Institutional Buyers Behaviour for the I -ball products Conducted at Asansol and Durgapu...
An Organisation Study at United Spirit Limited, Asansol
Conference/Seminar/STTP/FDP/Symposium/Workshop
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Jun 2019
Two Days International Conference on Management Education: The Road Ahead
Faculty of Management School of Business, Shri Mata Vashino Devi University ,
India-
Mar 2019
One Day International Conference on Transformation Opportunities and Sustainability Challenges in Management, Technology, Healthcare and Tourism
DSMS Group of Institutions ,
Durgapur, West Bengal, India-
Feb 2025
3rd International Conference Proceeding on Management & Business practices (ICMBP)
A Dept. of Management & Business Administration, Aliah University ,
India-
Nov 2018
One Day National Conference on Emerging Issues in Accounting, Finance and Management
The Institute of Cost Accountants of India (ICAI) ,
Asansol, West Bengal, India-
Nov 2018
Two Days National Conference on Application of Optimizing Techniques to Engineering and Management Sciences
Directorate of Forest, Government of West Bengal ,
Durgapur, West Bengal, IndiaCertificates
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By : IIT, Kanpur and...
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Event : Marketing Manag...
NPTEL Online Certification Course
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By : MAK AUT in coll...
Certification Programme on Modern International and Digital Marketing
Membership
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Member
Calcutta Management Association (CMA)
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Member
Eurasia Research (Social Science and Humanities Research Association (SSHRA))
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Associate Member
theIRED - UAAMP (Institute of Research Engineers and Doctors)
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Member
The Asia Society of Researcher (ASR)
From year toDoctoral and Master Thesis Guided
Area of research:
Scholar9 Profile ID
S9-082024-0904170
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