Sreeman Suriya

Scholar9 ID | S9-052025-0612805

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📚 Publications (1)

ANALYZING HOW EVOLVING CONSUMER BEHAVIOR TRENDS DRIVE PRODUCT INNOVATION AND COMPETITIVE ADVANTAGE IN THE FAST-MOVING CONSUMER GOODS SECTOR

Journal: INTERNATIONAL JOURNAL OF COMMERCE AND MANAGEMENT • January 2025

This paper examines how evolving consumer behavior trends influence product innovation and competitive advantage in the fast-moving consumer goods (FMCG) sector. Shifting demographics, technological a...

Consumer behavior Fmcg Product innovation Competitive advantage Sustainability Digitalization Personalization

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