SM

Sowganthiga MS

📚 Student | Coimbatore, Tamil Nadu, India
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📚 Publications (1)

"Quantum Branding: Engineering Brand Equity through AI, Big Data Analytics, Predictive Modeling, Risk Hedging, and Narrative Intelligence"
Journal: International Journal of Research and Analytical Reviews • December 2025
A brand is not made overnight but it can be cancelled overnight, thanks to social media. Understanding brand equity has never been more urgent than now. Brand Management is one of the most important p...
Brand Management Brand Equity Business Management AI Artificial Intelligence Big Data Analytics Predictive Modeling Roland Barthes Semiotics Northrop Frye +7 more
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