Rathish Mohan

Scholar9 ID | S9-052025-0512759

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TRANSFORMING DIGITAL MARKETING THROUGH ARTIFICIAL INTELLIGENCE POWERED INSIGHTS AND MACHINE LEARNING OPTIMIZATION

Journal: International Journal of E-Marketing • November 2024

The integration of Artificial Intelligence (AI) and Machine Learning (ML) in digital marketing has revolutionized the way businesses interact with consumers. AI-powered insights enable data-driven dec...

Digital marketing Artificial intelligence Machine learning Predictive analytics Customer segmentation Content optimization Roi

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Rathish Mohan

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