Rajas Paresh Kshirsagar

Rajas Kshirsagar is a seasoned Staff Product Manager at Walmart Connect, where he drives revenue growth in display advertising by transitioning the business model from guaranteed buys to auction-based programmatic media. His leadership has resulted in significant achievements, including launching a self-service advertising platform and optimizing media buying processes, reducing lead times by over 85%. He has earned multiple accolades, including the MAD award and the CRO’s Superhero award. Previously, Rajas worked at MediaMath, where he revamped the Creative Manager, enhancing product strategy and execution. He also played a crucial role at Media.net as a Business & Product Specialist, leading the development of Neo, a server-to-server header bidding platform. His efforts increased key partnerships by 60% through data-driven testing and analysis. Rajas holds a Master’s in Management of Technology from New York University and a Bachelor’s in Electronics and Telecommunication from the University of Mumbai. He is proficient in advanced data analytics and visualization tools, including SQL and Tableau, making him adept at driving product insights and strategic decision-making in fast-paced environments. His collaborative approach and technical expertise enable him to successfully navigate complex product landscapes. Rajas Kshirsagar is a highly skilled product manager with expertise in advanced data analytics, data visualization, and wireframing, backed by a strong technical foundation in electronics and telecommunication engineering. He earned his Master of Science in Management of Technology from New York University, with a specialization in Product Management, and a Bachelor of Engineering from the University of Mumbai. His career has been marked by a consistent focus on digital advertising, programmatic media, and data-driven product strategy. Currently serving as a Staff Product Manager at Walmart Connect, he has played a pivotal role in revenue growth initiatives, particularly in transitioning Walmart’s display advertising business from guaranteed media buys to real-time auctions, launching self-service advertising platforms, and optimizing display-side targeting capabilities. His strategic initiatives contributed to achieving multimillion-dollar revenue growth, expanding the advertiser base, and improving operational efficiency. He spearheaded major projects such as Morpheus, which transitioned Walmart’s display business to an auction-based programmatic model, and Artemis, Walmart’s first auction-capable self-serve platform for display advertising. These projects streamlined workflows, reduced lead time, and enhanced self-service adoption while improving impression allocation efficiency. Prior to Walmart Connect, Rajas worked at MediaMath, a Demand Side Platform, where he led the revamp of Creative Manager by introducing bulk operations and integrating third-party creative servers. His responsibilities included defining product strategy, managing the product backlog, and collaborating with marketing teams to streamline user feedback and communication plans. He also gained experience in contextual advertising during his tenure at Media.net Partner Technologies, where he contributed to the development of Neo, a server-to-server header bidding platform. His work involved conducting market research, competitive analysis, hypothesis testing, and prototype validation to scale partnerships with major industry players. His projects focused on optimizing programmatic advertising efficiency through bidding algorithm enhancements and multivariate testing. Throughout his career, he has demonstrated strong leadership in managing cross-functional teams, aligning technical and business objectives, and leveraging data analytics to drive decision-making. He possesses proficiency in tools such as SQL, Looker, Google Data Studio, PowerBI, Tableau, Hive, and Alteryx, which he effectively uses to analyze performance metrics and improve product offerings. His contributions to product development have been recognized through multiple awards, including Walmart’s "Making A Difference" award and "VP’s High Five" award. His certifications in Advanced Google Analytics and Google Data Studio further validate his expertise in data-driven decision-making. In addition to his corporate experience, he has contributed to various academic and technical projects, including the development of a two-way intercom system and an industry partnership project at Media.net. His ability to combine analytical thinking with innovative problem-solving makes him a valuable asset in the field of technology product management. His track record of successfully launching large-scale digital advertising solutions, driving revenue growth, and optimizing media buying processes reflects his strategic vision and execution excellence in the evolving landscape of digital commerce and programmatic advertising.