About
Hello! I'm Dr. Qaisar Abbas, an accomplished Digital Marketing Expert with a rich academic background, holding a Ph.D. in Marketing and an MBA in Digital Marketing. With years of hands-on experience in the field, I have honed my skills across various digital marketing domains, including SEO, SEM, social media marketing, and data analytics. My journey in the digital marketing realm has been marked by continuous learning, adapting, and innovating, enabling businesses to thrive in the digital landscape.
Beyond my professional endeavors, I am deeply passionate about sharing knowledge and empowering others. I believe in the transformative power of education and am committed to contributing to the growth of aspiring digital marketers. Through Scholar9, I aim to bridge the gap between academic theories and practical application, offering insights into the latest trends, tools, and strategies in digital marketing.
My teaching philosophy is centered around interactive and applied learning, where students can engage with real-world scenarios and data-driven strategies. I'm here to guide you through the complexities of digital marketing, making it accessible and understandable, regardless of your background. Join me in exploring the dynamic world of digital marketing, where we'll unlock the potential of online platforms to create impactful marketing campaigns.
Whether you're looking to start a career in digital marketing, enhance your existing skills, or bring digital innovation to your business, I'm here to support your journey towards achieving your goals. Let's embark on this learning adventure together and transform the digital space with our creativity and expertise.
Skills & Expertise
Marketing Strategy
Digital Marketing
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Brand Development
Web and Data Analytics
Market Research
Teaching and Mentorship
Research Interests
research expert
digital Marketing
data analytics
Connect With Me
Experience
Specialist
Education
Western Governors University (WGU)
Projects
BSN Machinery
Conferences & Seminars (1)
Pak-Afghan Relations
No descriptions
Certificates & Licenses (1)
Advanced Google Analytics
Awards & Achievements (1)
🏆 Employee of the Month
Description
Thesis Guided (1)
Voice Search Optimization
Institution:
Publications (6)
This Paper investigates the integration of digital twins (DTs) into marketing, exploring their potential to transform the field by bridging technological innovation with strategic marketing practices....
This research article explores the effectiveness of Augmented Reality (AR) in digital marketing campaigns, examining its impact on consumer engagement, personalization of marketing experiences, and th...
This study investigates the impact of personalization strategies on consumer engagement and conversion rates in digital marketing. By employing a mixed-methods approach, including surveys and intervie...
This research article investigates the paradigm of sustainable marketing in the context of heightened environmental consciousness. It explores the transformative journey of marketing strategies as the...
This research article investigates the pivotal role of Machine Learning (ML) in the rapidly evolving realm of digital marketing, with a focus on predicting consumer behavior trends. It evaluates vario...
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