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About

Hello! I'm Dr. Qaisar Abbas, an accomplished Digital Marketing Expert with a rich academic background, holding a Ph.D. in Marketing and an MBA in Digital Marketing. With years of hands-on experience in the field, I have honed my skills across various digital marketing domains, including SEO, SEM, social media marketing, and data analytics. My journey in the digital marketing realm has been marked by continuous learning, adapting, and innovating, enabling businesses to thrive in the digital landscape. Beyond my professional endeavors, I am deeply passionate about sharing knowledge and empowering others. I believe in the transformative power of education and am committed to contributing to the growth of aspiring digital marketers. Through Scholar9, I aim to bridge the gap between academic theories and practical application, offering insights into the latest trends, tools, and strategies in digital marketing. My teaching philosophy is centered around interactive and applied learning, where students can engage with real-world scenarios and data-driven strategies. I'm here to guide you through the complexities of digital marketing, making it accessible and understandable, regardless of your background. Join me in exploring the dynamic world of digital marketing, where we'll unlock the potential of online platforms to create impactful marketing campaigns. Whether you're looking to start a career in digital marketing, enhance your existing skills, or bring digital innovation to your business, I'm here to support your journey towards achieving your goals. Let's embark on this learning adventure together and transform the digital space with our creativity and expertise.

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Skills

Experience

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Specialist

ATB Pay

Mar-2022 to Present

Education

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Western Governors University (WGU)

PhD in Marketing Management

Passout Year: 2023

Publication

Optimizing the Environmental Sustainability of Marketing Efforts Using Distributed Digital Twins

This Paper investigates the integration of digital twins (DTs) into marketing, exploring their potential to transform the field by bridging technological innovation with strategic marketing ...

The Effectiveness of Augmented Reality in Digital Marketing Campaigns

This research article explores the effectiveness of Augmented Reality (AR) in digital marketing campaigns, examining its impact on consumer engagement, personalization of marketing experienc...

The Impact of Personalization Strategies on Consumer Engagement and Conversion Rates in Digital Marketing

This study investigates the impact of personalization strategies on consumer engagement and conversion rates in digital marketing. By employing a mixed-methods approach, including surveys an...

Sustainable Marketing in the Age of Environmental Consciousness

This research article investigates the paradigm of sustainable marketing in the context of heightened environmental consciousness. It explores the transformative journey of marketing strateg...

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Evaluating the Efficacy of Machine Learning Algorithms in Forecasting Consumer Behavior Trends in The Realm of Digital Marketing

This research article investigates the pivotal role of Machine Learning (ML) in the rapidly evolving realm of digital marketing, with a focus on predicting consumer behavior trends. It evalu...

Navigating the Digital Customer Service Landscape: Comprehensive Insights Beyond Response Times

This research examines the evolution of customer service metrics in the digital era, highlighting the transition from traditional metrics like response times to more advanced, holistic measu...

Role in Research Journals

Projects

Jul-2023 to Sep-2023

BSN Machinery

₹150000

Funded by BSN Machinery

Conference/Seminar/STTP/FDP/Symposium/Workshop

Pak-Afghan Relations

Hosted By:

National University Of Modern Languages (NUML) ,

Federal Capital Area, Pakistan

Certificates

Issued : Apr 2023
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Membership

Invited Position

Honours & Awards

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Employee of the Month
Awarded by:

ATB PAY

Year: 2023

Doctoral and Master Thesis Guided

Voice Search Optimization
Research Scholar:

Qaisar Abbas (Thesis)

Area of research: Marketing

Patent

Scholar9 Profile ID

S9-022024-1500598

Publication
Publication

(6)

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(0)

Network
Network

(1)

Conferences
Conferences/Seminar

(1)

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Academic Identity

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