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Noel Anani-Bossman

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S9-052025-0612831

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📚 Publications (1)

CRISIS COMMUNICATION AND PUBLIC APOLOGY STRATEGIES IN CORPORATE REPUTATION REPAIR AND CONSUMER REENGAGEMENT FOLLOWING PUBLIC CONTROVERSIES
Journal: INTERNATIONAL JOURNAL OF PUBLIC RELATIONS RESEARCH AND DEVELOPMENT • February 2025
Corporate crises are inevitable, and the way a company responds to public controversies can significantly impact its reputation and consumer trust. This paper explores crisis communication strategies...
Crisis communication Corporate reputation Public apology Consumer reengagement Trust repair Public controversy.
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