Malarvizhi Economics

Associate Professor at Avinashilingam Institute for Home Science and Higher Education for Women
📚 Associate Professor | Coimbatore, Tamil Nadu, India
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👤 About

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Research Interests

Women Studies Banking Developmental Economics

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💼 Experience

Associate Professor

Avinashilingam Institute for Home Science and Higher Education for Women · July 2004 - Present
I am working as a Associate Professor in Economics and also NCC Officer in our Institute.

Associate NCC Officer

· November 2013 - Present
Taking care of NCC activities

🎓 Education

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🚀 Projects

Economic Costs of Domestic Violence against Women in Selected Rural and Urban Slum Areas in Coimbatore District, Tamil Nadu
Agency Name: Indian Council for Social Science Research || May 2015 - June 2017
Funded: Yes || Amount: 22,00,000
Overall the study confirms that the level of violence experienced was high and pervasive cutting across all socio-economic groups, education levels and regions in Coimbatore district, especially among women in rural slums. Women are constantly facing violence in the form of physical, psychological and economic for long time in their marital house but still don’t ask for support. The basic reason is socio-cultural and economic practices, illiteracy and ignorance, about rights and remedies. The other reasons for not reporting of domestic violence are fear of being socially isolated and fear of more violence, lack of alternative means of economic support. Living in a violent relationship affects a woman’s sense of self-esteem and her ability to participate in the society. This would suggest that women experiencing violence do face a very significant monetary drain, which has ripple effects on those around her who often provide the financial support to meet these costs. Hence there is an urgent need to strengthen the existing policies and programmes to reduce the prevalence of violence against women.

🏆 Awards & Achievements (10)

🏆 Certificate of Appreciation
Awarded by: NATIONAL CADET CORPS, DDG NCC- TN, P & AN Dte, Chennai || Year: 2023
🏆 J.C. BOSE AWARD 2024 FOR OUTSTANDING ACADEMICIANS
Awarded by: ASSOCIATION OF RESEARCHERS AND ACADEMICIANS INDIA || Year: 2024
🏆 Excellent Paper Award
Awarded by: International Economics Development and Research Center (IEDRC), Dubai || Year: 2011
🏆 Best Paper Award
Awarded by: Madras University Journal of Business and Finance || Year: 2013
🏆 Displaying Outstanding Sportsmanship Award
Awarded by: NCC Officers Training Academy Camp, Gwalior || Year: 2013

👨‍🎓 Thesis Guided (3)

ATM Services In The Perception Of Users - A Case Study 2006
Name: Chellapapu, C || Type: Traditional
Institution:
Banking
Perception of Tourists on Health Tourism in Palakkad District
Name: S. Ambili || Type: Traditional
Institution:
Health Tourism
Perception Of Women Internet Users On Cyber Crime Against Women In Coimbatore City
Name: Kalpana R || Type: Traditional
Institution:
cyber crime

Professional Memberships (6)

Association of Researchers & Academicians (India) - ARAI
Member: life member || Join dt: 2024 - Present
Country: India
Member: life member || Join dt: - Present
Member: life member || Join dt: - Present
Country: India
Member: life member || Join dt: - Present
Country: India
Member: life member || Join dt: - Present
Country: India

✉️ Invited Position (5)

Chairperson/Banking, Trade, Health and Environment: Issues and Challenges
Organization Name: || Country: India
From 2023 - Present
External Examiner for Central Valuation
Organization Name: || Country: India
From 2023 - Present
Chairperson/Impact of COVID-19 on informal Sector
Organization Name: || Country: India
From 2022 - Present
Question Paper Setting Board Chairman
Organization Name: || Country: India
From 2022 - Present
Chairperson/“Emerging, Trends, Issues and Challenges of Global Economy
Organization Name: || Country: India
From 2021 - Present

📚 Publications (1)

Journal: • April 2012
Financial liberalization and technology revolution have allowed the developments of new and more efficient delivery and processing channels as well as more innovative products and services in banking...
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