J. D.

Scholar9 ID | S9-052025-0112444

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HARNESSING BIG DATA ANALYTICS FOR OPTIMIZING BUSINESS INTELLIGENCE AND ENHANCING CONSUMER INSIGHTS

Journal: Frontiers in Engineering and Technology • January 2025

Big Data Analytics (BDA) has revolutionized the way businesses operate, offering data-driven insights that optimize business intelligence (BI) and enhance consumer understanding. This paper explores t...

Big data analytics Business intelligence Consumer insights Data-driven decision making Predictive analytics Competitive advantage.

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