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  • dott image July, 2023

Service quality models: A review with respect to fast food restaurants

Service quality is a measure that indicates to what extent an organization delivers or provides service to its customers against the customers’ expectations. Service quality has been stud...

  • dott image July, 2014

Effectiveness of Celebrity Advertisement on Select FMCG – An Empirical Study

The practice of celebrity endorsements has proliferated over time. In the past decade celebrity advertisement has been the most prevalent and successful form of advertising. Reason for this ...

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