DD

Diana-Mariana DINU

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S9-042025-3011963
4 Publications
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📚 Publications (4)

Journal: International Journal of Marketing and Human Resource Management • September 2024
In a world of constant expansion and rapid changes, data is the most powerful instrument for organizations to thrive. Vast amounts of data although represent a challenge itself when lacks a solid foun...
Digitalization Digital transformation Technology adoption
Journal: International Journal of Marketing and Human Resource Management • December 2024
In a world of exponential growing of internet connectivity and changing significantly the shopping behavior of e-consumers, especially post pandemic, switching from off-site shopping, going physically...
E-commerce model Integrated marketing Digital campaigns E-commerce Qualitative research Romania.
Journal: International Journal of Marketing and Human Resource Management • August 2024
Digital society is reshaping our lives and the way of integrating day by day. Today’s digital environment is distributed between people and machines. Market dynamism and people mobility is changing th...
E-learning; technology; students skills; software; strategy
Journal: International Journal of Marketing and Human Resource Management • August 2024
Over the past decade, Romanian Banking sector has known a substantial growth in terms of the variety of services and products that are meant to attract larger groups of consumers than before. Marketer...
Banking products Consumer buying behavior Big data
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