B. Neeraja
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About
Dr. B. Neeraja is an accomplished academician with extensive experience spanning over 25 years in management education. Holding a Ph.D. in Management Studies and multiple other degrees, she served as Professor and Deputy Head of Academics at Dr.MGR Educational and Research Institute, Chennai. At present she is associated with School of Management Studies at Chaitanya Bharathi Institute of Technology Her research interests encompass Marketing, Finance, and Supply Chain Management, evident from numerous publications in renowned journals indexed in Scopus and other databases. Dr. Neeraja is also actively involved in organizing conferences and workshops, contributing significantly to academic discourse. Recognized with various awards, she continues to make substantial contributions to her field through teaching, research, and editorial roles.
Skills & Expertise
Marketing
Finance
Research Interests
commerce
Management
Connect With Me
Experience
- Worked as Deputy Head for Academics and taken care of Academic and associated activities for BBA and MBA students.
Education
Dr. M.G.R. Educational And Research Institute
Awards & Achievements (1)
🏆 INTERNATIONAL ESTEEMED WOMEN PROFESSOR AWARD
Description
Thesis Guided (1)
FACTORS INFLUENCING BUYING DECISIONS IN B2B ENVIRONMENT
Institution: Dr. M.G.R. Educational And Research Institute
Publications (1)
Innovation is a decisive process for the well-being of an organization. The ever-changing economy and know-how will sway society, organizations, and managers according to Drucker (1992). In his view,...
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