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About

Dr. B. Neeraja is an accomplished academician with extensive experience spanning over 25 years in management education. Holding a Ph.D. in Management Studies and multiple other degrees, she served as Professor and Deputy Head of Academics at Dr.MGR Educational and Research Institute, Chennai. At present she is associated with School of Management Studies at Chaitanya Bharathi Institute of Technology Her research interests encompass Marketing, Finance, and Supply Chain Management, evident from numerous publications in renowned journals indexed in Scopus and other databases. Dr. Neeraja is also actively involved in organizing conferences and workshops, contributing significantly to academic discourse. Recognized with various awards, she continues to make substantial contributions to her field through teaching, research, and editorial roles.

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Skills

Education

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Dr. M.G.R. Educational And Research Institute

Ph.D in Management

Passout Year: 2012

Publication

Creativity and Innovation: Assurance for Growth

Innovation is a decisive process for the well-being of an organization. The ever-changing economy and know-how will sway society, organizations, and managers according to Drucker (1992). In ...

Honours & Awards

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INTERNATIONAL ESTEEMED WOMEN PROFESSOR AWARD
Awarded by:

CENTER FOR PROFESSIONAL ADVANCEMENT

Year: 2021

Doctoral and Master Thesis Guided

FACTORS INFLUENCING BUYING DECISIONS IN B2B ENVIRONMENT
Research Scholar:

Ph.D Thesis (Ph.D. Thesis)

Institute : Dr. M.G.R. Educational And Research Institute

Area of research: Management

Scholar9 Profile ID

S9-072024-1201786

Publication
Publication

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Network

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Conferences
Conferences/Seminar

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