Anandkumar Kumaravelu

Scholar9 ID | S9-042025-2611553

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THE IMPACT OF MACHINE LEARNING ON PROMOTIONAL STRATEGIES: A STUDY OF AI-POWERED COUPON PERSONALIZATION

Journal: International Journal of Engineering and Technology Research • September 2024

This article examines the transformative impact of artificial intelligence (AI) and machine learning algorithms on coupon personalization strategies in digital retail environments. By analyzing vast a...

Machine learning Personalization Customer data analytics Targeted marketing Data-driven marketing

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Anandkumar Kumaravelu

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