AS

A. Suman

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S9-052025-0512642
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📚 Publications (1)

TRANSFORMING RETAIL: THE IMPACT OF NEW MEDIA ON CONSUMER ENGAGEMENT AND MARKETING STRATEGIES
Journal: International Journal of Research in Management Sciences • February 2025
The rapid evolution of new media has revolutionized the retail industry, reshaping how businesses engage with consumers and develop marketing strategies. This transformation is driven by the widesprea...
New media Consumer engagement Marketing strategies Digital platforms Social media Influencer marketing Personalization Omnichannel retailing Customer relationships Brand loyalty.
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