Young Consumers: Insight and Ideas for Responsible Marketers (YC)
Journal Descriptions
The young people’s marketplace is fast-moving and characterized by an increasingly sophisticated and brand-aware audience. Topical articles and the latest research findings keep readers in touch with what youth and young adults are thinking and doing. Topics covered in Young Consumers (YC) include, but are not limited to: Youth and young adults consumer behaviour Branding New product development Child and adolescent development Children and technology Responsible marketing Youth trends Children’s media Industry initiatives Ethical and regulatory issues
Young Consumers: Insight and Ideas for Responsible Marketers (YC) is :-
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International, Peer-Reviewed, Open Access, Refereed, Consumer Behavior, Marketing, Youth Studies, Child and Adolescent Development, Branding, Media Studies, Product Development, Ethical Marketing , Online or Print , Monthly Journal
- UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1747-3616, E-ISSN: 1758-7212, Established: 2025, Impact Factor: 5
- Provides Crossref DOI
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Indexed in: Scopus, WoS
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Not indexed in DOAJ, PubMed, UGC CARE
