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The IUP Journal of Marketing Management (IUP JMM)

Publisher :

IUP Publications

Scopus Profile
Peer reviewed only
Scopus Profile
Open Access
  • Marketing strategy
  • Consumer behavior
  • Advertising

    • +5

Issue Frequency :

Quarterly

Impact Factor :

3.23

p-ISSN :

0972-6845

Est. Year :

2002

Mobile :

9052294946

Country :

India

Language :

English

APC :

YES

Impact Factor Assignee :

Google Scholar

Email :

info@iupindia.in

Journal Descriptions

Impact Factor: 3.23; Acceptance rate: 20%; Turnaround time: 8-10 months A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.


The IUP Journal of Marketing Management (IUP JMM) is :

International, Peer-Reviewed, Open Access, Refereed, Marketing strategy, Consumer behavior, Advertising, Marketing Strategy, Marketing Research And Techniques, Brand Management, Consumer Behavior, Emerging And Interdisciplinary Issues , Print, Quarterly Journal

UGC Approved, ISSN Approved: P-ISSN - 0972-6845, E-ISSN , Established in - 2002, Impact Factor - 3.23

Not Provide Crossref DOI

Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE

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