The IUP Journal of Marketing Management (IUP JMM)
Journal Descriptions
Impact Factor: 3.23; Acceptance rate: 20%; Turnaround time: 8-10 months A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
The IUP Journal of Marketing Management (IUP JMM) is :-
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International, Peer-Reviewed, Open Access, Refereed, Marketing strategy, Consumer behavior, Advertising, Marketing Strategy, Marketing Research And Techniques, Brand Management, Consumer Behavior, Emerging And Interdisciplinary Issues , Print , Quarterly Journal
- UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0972-6845, Established: 2002, Impact Factor: 3.23
- Does Not Provide Crossref DOI
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Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE
