The IUP Journal of Brand Management (IUP JBM)
Journal Descriptions
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
The IUP Journal of Brand Management (IUP JBM) is :-
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International, Peer-Reviewed, Open Access, Refereed, Brand equity, Brand image, Brand extension, Brand growth, Brand alliances, Corporate branding, branding strategies, Brand Management , Print , Quarterly Journal
- UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0972-9097, Established: 2004, Impact Factor: 1.93
- Does Not Provide Crossref DOI
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Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE