Social Marketing Quarterly (SMQ)

Social Marketing Quarterly is a leading scholarly journal in the field of social marketing, focusing on research and practice that use marketing concepts to promote positive behavior change with societal benefits. Since its inception in 1994, the journal has provided a dedicated forum for academics, practitioners, and policymakers to explore how social marketing principles can be applied to pressing social issues such as disease prevention, health promotion, environmental sustainability, and community well‑being. The journal publishes a variety of article types including empirical studies, theoretical essays, evaluation research, case studies, commentaries, and book reviews that together illuminate both conceptual developments and practical insights in social marketing. It strives to bridge the gap between theory and practice by highlighting innovative strategies, rigorous research methods, and successful, real‑world behavior change interventions. Each quarterly issue showcases high‑quality work that advances understanding of how marketing tools — such as audience segmentation, message framing, and intervention design — can be leveraged ethically and effectively to influence behavior for social good. Social Marketing Quarterly is published by SAGE Publications in association with organizations like FHI 360, drawing contributions from a global community of scholars and practitioners committed to research‑informed approaches for social change. The journal’s rigorous peer‑review process and interdisciplinary orientation make it an essential resource for anyone engaged in social marketing theory, research, and application.

Social Marketing Quarterly (SMQ) is :-

• International, Peer-Reviewed, Open Access, Refereed, Marketing, Economics and Econometrics, It publishes original empirical research, theoretical analyses, evaluation studies, case studies, commentaries, book reviews, and editorials relevant to social marketing practice, research, environmental protection, safety, community development, and other social issues where behavioral change can benefit individuals, communities, society at large , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1524-5004, E-ISSN: 1539-4093, Established: 1994, Impact Factor: 1.4
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE