Services Marketing Quarterly (SMQ)

Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of sectors that constitute the service economy. With an emphasis on translational research, whereby articles employ academic rigor to address contemporary service sector opportunities/challenges, the journal aims to publish research that effectively translates research findings into compelling practical applications. Further, as services increasingly dominate our everyday lives, transformative service research that seeks to enhance human experiences and advances positive change at individual, community and social levels is encouraged. The journal presents both conceptual/theoretical and empirical articles addressing various issues faced by service marketers. The aim is to highlight the application of services marketing theories to real world problems, thereby advancing the services marketing literature. Services Marketing Quarterly publications are ideally: thought provoking and industry responsive, offering research insights that are relevant to contemporary and global service sectors. translational, applying academic discipline to meet insight needs of practitioners and policy makers, clearly connecting theory and practice. methodologically sound, applying appropriate research methodology to address identified research objectives. well written, articulating a clear and compelling value proposition to both practitioners and academics.

Services Marketing Quarterly (SMQ) is :-

• International, Peer-Reviewed, Open Access, Refereed, brand management, innovation, transformation, enhancing societal, Operations, Servitization, Digital service environments, information systems , Online or Print , Monthly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1533-2969, E-ISSN: 1533-2977, Established: 1985, Impact Factor: 2.4
• Provides Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE