Recherche et Applications en Marketing (RAM)

Recherche et Applications en Marketing is a well‑established quarterly academic journal that has been contributing to the field of marketing research since 1986, making it one of the pioneering scientific forums in French‑language marketing scholarship. As the official journal of the Association Française du Marketing (AFM), RAM publishes high‑quality original research, methodological innovations, theoretical insights and critical reviews that reflect contemporary developments in marketing theory and practice. The journal’s content spans the full range of marketing topics — from consumer behaviour and communication strategies to retailing, CRM, pricing, digital marketing and product development — with an emphasis on research that integrates rigorous academic analysis with real‑world relevance. Articles appear in French, with many being made available in English translation to reach a broader international audience. RAM is known for its diversity of approaches, welcoming both empirical studies and conceptual articles, and it encourages interdisciplinary work that draws on related disciplines such as sociology and psychology to enrich marketing inquiry. By bringing together scholars and practitioners, RAM plays a crucial role in shaping contemporary marketing thought in francophone and global contexts. Its established reputation, broad scope and consistent publication over nearly four decades make it an important outlet for advancing marketing knowledge and fostering dialogue among academics, consultants and business professionals.

Recherche et Applications en Marketing (RAM) is :-

• International, Peer-Reviewed, Open Access, Refereed, Communication, Business and International Management, Marketing, dissemination and critique of new concepts, methods and empirical studies in marketing, consumer behaviour, communication, retailing, customer relationship management (CRM), new product development, branding, pricing strategies, sociology, psychology , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 3767-3701, E-ISSN: 2051-2821, Established: 1986,
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE