Place Branding and Public Diplomacy (PBPD)

Place Branding and Public Diplomacy is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature, purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice. Place branding is the practice of applying brand strategy and other techniques and disciplines - some deriving from commercial practice, others newly developed - to the economic, social, political and cultural development of cities, regions and countries. Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public. Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence. Place Branding and Public Diplomacy is a publication which is relevant to the needs of place branding practitioners, Public Diplomats, policy makers, and researchers. It was designed first and foremost as a review that would attract submissions and be read by both practitioners and researchers. It provides researchers as well as ministries, governments, civil servants, agencies, and consultants with the latest thinking and most valuable lessons on how places can better manage their images and extend their 'soft power' for economic, social and cultural development.

Place Branding and Public Diplomacy (PBPD) is :-

• International, Peer-Reviewed, Open Access, Refereed, Place Branding, Public Diplomacy, International Relations, Reputation Management, Destination Marketing, Cultural Policy, Public Relations , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1751-8040, E-ISSN: 1751-8059, Established: 2004, Impact Factor: 1.9
• Provides Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE