Nolegein - Journal of Global Marketing is focused towards the rapid publication in the following areas of
Global strategic marketing planning
Cross-national/cultural consumer decision making and behavior
Global competitive strategy
Transfer of marketing technology
Global marketing information systems
Global buyer-seller interactions
Global strategic alliances
Advantages and disadvantages of Global Marketing.
NOLEGEIN-Journal of Global Marketing is a peer reviewed journal and provides a platform to discuss new issues in the area of Global strategic marketing planning. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Global competitive strategy and Global strategic alliances. It's a biannual journal, started in 2018.
Global strategic marketing planning
Cross national/cultural consumer decision making and behavior
Global competitive strategy
Transfer of marketing technology
Global marketing information systems
Global buyer-seller interactions
Global strategic alliances
Advantages and disadvantages of Global Marketing.
Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies.
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