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Marketing Intelligence & Planning (MIP)

Publisher :

Emerald Publishing Limited

Scopus Profile
Peer reviewed only
Scopus Profile
Open Access
  • Marketing
  • Strategic Management
  • Market Research

    • +5

e-ISSN :

1758-8049

Issue Frequency :

8-issues-year

Impact Factor :

5.4

p-ISSN :

0263-4503

Est. Year :

1983

Mobile :

4401133231381

DOI :

YES

Country :

United Kingdom

Language :

English

APC :

YES

Impact Factor Assignee :

Google Scholar

Email :

bjohnmar@ttu.edu

Journal Descriptions

Marketing Intelligence & Planning (MIP) serves as a key link between scholarly research and practice in the domain of strategic marketing, by publishing impactful research, with a focus on rigor and relevance. MIP publishes high-quality concise papers of up to 8000 words focusing on research related to, but not limited to, strategic market/marketing decisions involving firms, their customers, competition, markets/submarkets, marketing environment, etc.; market/marketing intelligence generation and dissemination; market/marketing planning and implementation, etc. MIP aims to publish impactful research that balances rigor and relevance, with the potential to establish thought leadership in marketing academia and practice. MIP is positioned to be a leading outlet for research in the domain of strategic marketing and devoted to the study and improvement of the field. Manuscripts submitted to MIP are judged on the basis of their contribution to the advancement of the science and/or practice of marketing. Manuscripts that focus on purely consumer-focused research will not be considered for publication. Please submit research focusing on consumer psychology and consumer behaviour to journals that focus exclusively on consumer-related research. Manuscripts that focus on purely descriptive literature reviews (including bibliometric review/analysis) will not be considered for publication. However, we welcome conceptual articles, i.e., manuscripts focusing purely on conceptual and theoretical contributions that advance the development of theory related to: strategic market/marketing decisions involving firms, their customers, competition, markets/submarkets, marketing environment, etc.; market/marketing intelligence generation and dissemination; market/marketing planning and implementation, etc.


Marketing Intelligence & Planning (MIP) is :

International, Peer-Reviewed, Open Access, Refereed, Marketing, Strategic Management, Market Research, Business Intelligence, Competitive Strategy, International Business, Organizational Studies, Marketing Planning , Online or Print, 8-issues-year Journal

UGC Approved, ISSN Approved: P-ISSN - 0263-4503, E-ISSN - 1758-8049, Established in - 1983, Impact Factor - 5.4

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Indexed in Scopus, WoS

Not indexed in DOAJ, PubMed, UGC CARE

Indexing

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